Virtual Restaurant: Have you ever perusing Grubhub or Doordash and Restaurants that are visible all operating in the same building? This is not a mistake, you just found a ghost kitchen. Growth and development of third-party shipping services in the early 2000s led to the concept of establishing a ghost kitchen business model with a single purpose of preparing food for shipping: no front staff, no food, no window, no parking, and no public face.
In 2020 there was an explosion of growth in this concept because restaurants have no choice but to close their doors forever.
Some companies enter virtual restaurant modes to survive. While the term is used alternately, virtual restaurants operate differently from ghost kitchens. A virtual restaurant is a brand or business that was previously established that operates special shipping services from the original kitchen, while the last is the kitchen managed by a third party that holds many “restaurants”, such as the ghost kitchen of the reef.
Even some main food chains have converted their shipping services to this ghost kitchen. If you order through the 3rd party application, your food may come from one of the several ghost kitchens they rent space.
Pros of Ghost Kitchens
So what are the benefits of ghost kitchens operating your virtual restaurant this way? Here are some positive things that come from this increasing foodservice trend.
Overhead Costs are Reduced Dramatically
You will save money for staff because there are no visitors to serve. Ghost Kitchen Real Estate is usually quite cheap and you share space with several other chefs. This means that costs are distributed and no maintenance is needed in the window.
Rise Up to Meet Consumer Demand
The growth of the food delivery company continues and shows little or no sign of slowing in the near future. People like the convenience of food delivery and utilize this service a rapid amount. In 2025, experts expect food delivery to generate $ 96 billion.
Creative Menu Flexibility
Ghost kitchen opportunities are ideal for those who like to make a liquid menu or very simple. Without established branding holding you, it’s easy to change the food you serve regularly and even offer smaller spreads.
Cons of Ghost Kitchens
Like any effort in a virtual restaurant, for every positive, there are some weaknesses too. Here are some negatives to operating the ghost kitchen.
Minimum Control Over Customer Satisfaction
If the food is on time, at the appropriate temperature, or in one part entirely in the hands of your driver. You cannot serve your own food, so you cannot make sure it matches your perfect standard. When a customer goes to complain online, who will they talk about?
Expensive Third-Party Delivery
Depending on this service, you can pay between 20 to 40% of your income to the shipping company, which beats the purpose of saving money from this decision.
A little or No Public Interaction
Without a physical window so that people are connected, you must fully rely on your virtual and social media reputation to connect with your customers. Customer loyalty encourages a lot of business sales and the food industry is no different.
So do the pros outweigh the cons? That’s for you to decide.